Tonya Byrd

Tonya has over 25 years of experience in entertainment marketing, promotions and national radio programming. She was a Program Director and on-air personality on SiriusXM’s Hip Hop, Urban Adult and mainstream stations. She was also the first African American (female) to program a non -Urban Adult Contemporary format at SiriusXM. She also spent 5 years at Urban One/Radio One in the promotion, marketing and programming divisions. She’s managed and produced events with over 50,000 attendees as well as national broadcast events with artists such as Mary J. Blige, Lionel Richie, Patti LaBelle and Ne-Yo. Tonya has facilitated international music conferences, award ceremonies and special events that have received national TV coverage. She held position of Senior Director of Digital Radio Promotions for Mathew Knowles’ Music World Entertainment and currently serves as a consultant to radio stations and recording artists such as Solange, LL Cool J and the O’Jays.

As time permits she serves as Co-Editor for E-
zine of The Urban Buzz, focusing on the broadcast and recording industry.(www.theurbanbuzz.com ).

In 2018, she joined the IBA (Internet Broadcasters Alliance) as Operations Director of their 50+ digital radio outlets and recently launched her own digital entertainment platform, ByrdWire Media, focusing on digital radio and marketing strategies for independent artists. In 2020, Tonya launched ByrdWire Media. The company provides consulting, music programming and content for over 50 digital and terrestrial radio stations. She’s host and curator of “The ByrdWire,” a digital radio program spotlighting music from new and classic independent artists that airs across four broadcast networks, as well as co-host of “This Is The G Podcast,” on the Castropolis Podcast Network.

Tonya Byrd is a graduate of the George Washington University School of Business and Emerson College.

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